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980,000 AED Starting Price from
St.-1BR Available Units
399 Area from
(sq. ft.)
Сompleted Handover

Buy Similar Property in Business Bay

UPSIDE is a premium 31-storey development by SRG Holding Ltd in the heart of Business Bay. The new project offers an array of fully-furnished units, namely studios and 1-bedroom apartments ranging between 399 sq. ft–652 sq. ft, in addition to full floors.

The kitchens will be equipped with state-of-the-art SMEG appliances, whilst the bathrooms will feature sanitary ware and accessories by Carlo Frattini & Geberit. On top of that, the properties will be complemented by European-made LED lighting, low energy system solutions and GRMS, BMS, ELV from premium European brands. The balconies will offer awe-inspiring views of the iconic Burj Khalifa and each residence will come with one free parking space.

There will be an array of world-class amenities available in UPSIDE, including:

  • Outdoor patios
  • Private meeting rooms
  • Coworking spaces
  • Gym
  • Games room
  • F&B outlets
  • Landscaped garden
  • Pool & sun deck with the Burj Khalifa views
  • Sports court
  • Running track
  • Prayer room
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Property Information

  • LocationBusiness Bay, Dubai, UAE
  • Developer SRG Holding
  • Status of Project In progress
  • Type of Project Residential Tower
  • Available Units Studios - 1BR Apartments
  • Area from 399 sq. ft.
  • Payment Plan 25/75

Floor Plans of UPSIDE

Reflection Floor Plans

Floor PlanTypeUnit TypeCategoryTotal AreaStarting prices
StudioType 1Apartment400 sq. ft.980,000 AED
StudioType 2Apartment475 sq. ft.Ask for Price
1 BedroomType 5Apartment537 sq. ft.1,570,000 AED
1 BedroomType 3Apartment652 sq. ft.Ask for Price

Property Prices

As of Q1 2023, the initial cost for a 1-bedroom unit is AED 1.6M (USD 436K). Buyers also have the opportunity to acquire a full floor priced at a minimum of AED 28M (USD 7.6M)

The service charge in UPSIDE is AED 26 (USD 7) per sq. ft.

*The price is valid for 2023

Payment Plan

5% On booking
10% In 30 days
10% May 2023
25% August 2023
25% January 2024
25% May 2024 One Year Post Completion


UPSIDE is conveniently located at the intersection of Ras Al Khor Road and Financial Road, ensuring easy access to many coveted addresses, including Dubai International Airport, the DIFC and Za’abeel which are all within a radius of a 15-minute drive. The complex also boasts close proximity to DAMAC Paramount Towers by DAMAC Properties. It will take about 20 minutes by foot to reach several bus stations, such as Business Bay 2 Bus Station 1 and Business Bay 2 Bus Station 4, just to name a few.

Within less than a 10-minute drive, one can easily reach the following facilities and attractions:

  • Za’abeel Health Center
  • Mashreq Bank Global HQ
  • West Zone Fresh Supermarket
  • Burj Khalifa
  • Dubai Mall
  • Dubai Opera
  • Souk Al Bahar
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Feel Free to Contact Us at Any Time, We Are Online 24/7

Economic Appeal

UPSIDE is due for completion in Q2 2023. You have the opportunity to either use your property as your own private dwelling or enjoy its lucrative investment potential, as the master developer offers a guaranteed 7% ROI over 3 years.

When acquiring a unit worth at least AED 750K (USD 204K), you can obtain a 2-year visa. At the same time, buyers can obtain a 10-year Golden Visa which is worth a minimum investment of AED 2M (USD 545K). Both of these visa types apply to a spouse and children, and a Golden Visa additionally covers unlimited domestic staff.

*The price is valid for 2023


Who is the developer of UPSIDE?

The developer of UPSIDE is SRG Holding Ltd.

What is the address of UPSIDE?

The complex is located in Business Bay, and sits at the intersection of Ras Al Khor Road and Financial Road.

What are the unit types on offer?

You have the opportunity to choose from a selection of studios and 1-bedroom apartments, along with full floors.

What is the completion date of UPSIDE?

The completion date of UPSIDE is scheduled for Q2 2023.

What are the Payment Plans for UPSIDE?

The master developer provides a convenient 25/75 payment plan, where the final 75% is to be paid within 1 year after the completion of the project. The booking fee amounts to 5%.

How much does an apartment cost in UPSIDE?

As of Q1 2023, the initial cost for a 1-bedroom unit is AED 1.6M (USD 436K), whilst a full floor is priced at a minimum of AED 28M (USD 7.6M)

Can I obtain residency if I buy property in UPSIDE?

Yes, you can become a UAE resident if you invest in UPSIDE real estate. The specific visa type depends on the property cost.

What type of visa can I get when I buy a property?

You can obtain a 10-year Golden Visa if you acquire property worth at least AED 2M (USD 545K). Another option is to invest AED 750K (USD 204K) and above for a 2-year visa.

Can a foreigner buy property in UPSIDE?

All nationalities are allowed to acquire property here with full ownership, as the complex is freehold.

Is an apartment in UPSIDE a good investment?

An apartment in UPSIDE is an excellent investment, as the master developer offers a guaranteed 7% ROI for 3 years. There are multiple world-class amenities available onsite, such as a running track, a sports court, a games room and much more.

Is UPSIDE a good place for living in Dubai?

UPSIDE will be appreciated by business professionals and entrepreneurs, as the properties come fully-furnished with full access to private meeting rooms and co-working spaces.

What are the pros and cons of living in Business Bay?

Business Bay is situated less than a 10-minute drive away from supermarkets, medical facilities and banks, including Za'abeel Health Center, Mashreq Bank Global HQ and West Zone Fresh Supermarket.

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Contact Us

Metropolitan Premium Properties

  • [email protected]
  • +971 54 321 9259
  • Office 1913, Al Manara Tower,
    Business Bay, Dubai, UAE

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