Emaar Properties is preparing to launch a large-scale master-planned development in Dubai, described by founder Mohamed Alabbar as the company's most ambitious project to date.
Valued at AED 200 billion (approximately $54–55 billion), the development is designed to accommodate around 150,000 residents across more than 4.5 million square metres of gross floor area.
The masterplan is divided into five distinct zones, each with a defined purpose:
- Business hub
- Urban district
- Young families cluster
- Family living zone
- Gated villa enclave featuring five- and six-bedroom homes and mansions
The wider plan integrates schools, healthcare facilities, and leisure destinations within close reach of residents, following a "20-minute city" concept focused on accessibility and reduced travel times. Emaar has also referenced smart mobility systems as part of the development, along with a proposed connection to Dubai's planned Gold Line metro.
Planned components include residential towers, villas and mansions, Grade-A office space, retail and hospitality zones, complemented by parks and lagoon landscapes. Buildings are positioned to capture views of major Dubai landmarks such as Burj Khalifa, Burj Al Arab, and Palm Jumeirah.
Emaar has not yet announced the project's official name, exact location, unit pricing, or launch timeline. Design visuals and the full masterplan layout are also still under development.