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Business Bay , Dubai
UPSIDE
UPSIDE is a premium 31-storey development by SRG Holding Ltd in the heart of Business Bay. The new project offers an array of fully-furnished units, namely studios and 1-bedroom apartments ranging between 399 sq.
Launch Price
980k
Handover
On Request
Project Overview
UPSIDE is a premium 31-storey development by SRG Holding Ltd in the heart of Business Bay. The new project offers an array of fully-furnished units, namely studios and 1-bedroom apartments ranging between 399 sq. ft–652 sq. ft, in addition to full floors. The kitchens will be equipped with state-of-the-art SMEG appliances, whilst the bathrooms will feature sanitary ware and accessories by Carlo Frattini & Geberit. On top of that, the properties will be complemented by European-made LED lighting, low energy system solutions and GRMS, BMS, ELV from premium European brands.
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Location
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Developer
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Property typeApartments
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Number of bedrooms1, Studios
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Area from
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HandoverOn Request
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Payment Plan50/50
UPSIDE
Photo
Video
Floor Plans
Payment Plan
A structured payment plan is a powerful investment tool. When used wisely, it can significantly increase your return on equity (ROE). Not sure how to make the most of it? We’ll explain everything for free!
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On Booking
5%
Payment -
On construction
45%
Payment -
On Handover
202425%
Payment -
Post-Handover
25%
Payment
Amenities
These are just a few of the amenities available in this residence. To receive the full list of features and detailed information, please contact our agent — we will tailor the best option for your needs.
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Outdoor Seating Area
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Meeting Rooms
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Co-working Area
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Gym
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Gaming Area
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Restaurants
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Gardens
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Infinity Pool
Amenities
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Outdoor Seating Area
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Meeting Rooms
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Co-working Area
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Gym
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Gaming Area
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Restaurants
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Gardens
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Infinity Pool
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Pool Deck
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Sports Courts
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Jogging Track
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Prayer Rooms
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Location
Explore the AreaBusiness Bay , Dubai
Business Bay offers a prime central location with excellent connectivity to key areas of the city. The area is well-served by public transportation, including the Business Bay metro station, and provides easy access to major attractions such as Dubai Mall and Safa Park. Its strategic position makes it ideal for professionals in Dubai’s financial sector, while also offering residents stunning views of the city’s skyline and proximity to world-class entertainment, shopping, and dining options in nearby Downtown Dubai.
Click a pin to see route and travel time
Other Projects in Business Bay
About the Developer
SRG Holding
SRG Holding is a legacy Dubai developer owned by the Al Rafi family, operating as a long-term asset manager rather than a merchant developer. Its portfolio includes Marina Heights — one of Dubai Marina's foundational towers — the Sheraton Grand Hotel complex, and Marquise Square in Business Bay. A build-to-hold philosophy focused on structural durability and prime locations delivers consistent 7–9% rental yields and strong capital preservation for investment partners across luxury residential and five-star hospitality assets.
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3
Completed projects
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1958
Year of foundation
FAQ
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Who is the developer of UPSIDE?
The developer of UPSIDE is SRG Holding Ltd.
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What is the address of UPSIDE?
The complex is located in Business Bay, and sits at the intersection of Ras Al Khor Road and Financial Road.
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What are the unit types on offer?
You have the opportunity to choose from a selection of studios and 1-bedroom apartments, along with full floors.
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What is the completion date of UPSIDE?
The completion date of UPSIDE is scheduled for Q2 2023.
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What are the Payment Plans for UPSIDE?
The master developer provides a convenient 25/75 payment plan, where the final 75% is to be paid within 1 year after the completion of the project. The booking fee amounts to 5%.
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How much does an apartment cost in UPSIDE?
As of Q1 2023, the initial cost for a 1-bedroom unit is AED 1.6M (USD 436K), whilst a full floor is priced at a minimum of AED 28M (USD 7.6M)
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Can I obtain residency if I buy property in UPSIDE?
Yes, you can become a UAE resident if you invest in UPSIDE real estate. The specific visa type depends on the property cost.
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What type of visa can I get when I buy a property?
You can obtain a 10-year Golden Visa if you acquire property worth at least AED 2M (USD 545K). Another option is to invest AED 750K (USD 204K) and above for a 2-year visa.
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Can a foreigner buy property in UPSIDE?
All nationalities are allowed to acquire property here with full ownership, as the complex is freehold.
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Is an apartment in UPSIDE a good investment?
An apartment in UPSIDE is an excellent investment, as the master developer offers a guaranteed 7% ROI for 3 years. There are multiple world-class amenities available onsite, such as a running track, a sports court, a games room and much more.
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Is UPSIDE a good place for living in Dubai?
UPSIDE will be appreciated by business professionals and entrepreneurs, as the properties come fully-furnished with full access to private meeting rooms and co-working spaces.
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What are the pros and cons of living in Business Bay?
Business Bay is situated less than a 10-minute drive away from supermarkets, medical facilities and banks, including Za'abeel Health Center, Mashreq Bank Global HQ and West Zone Fresh Supermarket.
About Metropolitan Premium Properties
Metropolitan Premium Properties is a RERA-licensed real estate brokerage in Dubai (ORN 11899), part of the Metropolitan Group established in 2008. The agency has 1,000+ professionals across offices in Dubai, Abu Dhabi, Ras Al Khaimah, and Vienna, and covers residential and commercial sales, off-plan investments, rentals, and property management. The company has closed 6,000+ transactions totalling over AED 15 billion in investments and holds 120+ industry awards.
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120,000+
satisfied clients
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15 Years
of market expertise
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6000+
closings on properties
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AED 15 B+
in successful luxury investments
Our Achievements
1st place
Arada Broker Awards 2025
2nd place
One Broker Group 2024
1st place
The Black Onyx Awards 2024
2nd place
Omniyat Broker Awards 2024
3rd place
Alhamra Top Broker of the Year 2023
1st place
TAG Top Partner 2023
3rd place
DAMAC Broker Awards 2023
3rd place
IRTH Broker Awards Q3 2024
What Clients Say About Us
Veronika Sigal
March 15, 2026
Мы получили наилучший сервис из возможных! Все в срок, с соблюдением договоренностей, ответственно и профессионально
Neda Motamedi
January 30, 2026
In 2025, I purchased two units from this project through Ms. Mahnaz Enayati. I am extremely satisfied with my investment and overall experience. Throughout the entire process, Ms. Enayati provided exceptional support with remarkable patience, professionalism, and insight. She carefull...
Parmiss Hejazian
January 30, 2026
We purchased our house in 2025 through this company, and our experience was truly excellent.
Mahnaz Enayati was incredibly professional, supportive, and trustworthy throughout the entire process. She guided us step by step, answered all our questions patiently, and made everything smo...
Azeem Muhammad
January 28, 2026
I worked with Himabindu Jumjur from Metropolitan Properties on a valuation assignment and had a great experience. She is knowledgeable, professional, and very easy to work with. She was also kind and cooperative throughout the process. I’d be happy to work with her again.
Dieter Knechtel
January 15, 2026
Absolutely great working with Miss Carys Naylor. She is professional, engaged, and very transparent. She provides constant feedback on progress and is truly results-oriented. Highly recommended.
Fahad Mohammad
January 15, 2026
It is a pleasure working with Carys on finding our first investment in Dubai. Good knowledge and understanding of areas, been really helpful in making the decision
Saolo Elkhoury
January 15, 2026
Carys was an absolute pleasure to work with. Professional, knowledgeable, and genuinely cared about finding the right place for me. She went above and beyond at every step. Grateful to have had her as my agent !
Chris Randall
January 14, 2026
Faisal from Metropolitan was incredibly helpful in our property search, very responsive to our queries, listening to what we were interested in and very professional in his overall approach. We will certainly use him again when we next look for property.
Amanda Line
January 14, 2026
I just love Carys. I have worked with so many agents in Dubai over the last 20 years and she really is exceptional. The level of service she gives is second to none and she is absolutely lovely with it. Top marks Carys!
Juliette Buhareva
January 11, 2026
Отличный риелтор в Дубае, искренне рекомендую Татьяну Гаджикурбанову.
Татьяна - очень квалифицированный специалист, отлично ориентируется в рынке недвижимости ОАЭ и предоставляет действительно много полезной и подробной информации. Она детально объясняет все нюансы, связанные с потенц...
Luiza Valieva
January 11, 2026
A few months ago, I met a real estate agent, Tatyana Gadzhikurbanova.
From the very first contact, Tatyana proved herself to be extremely communicative and responsible. My email was responded to almost immediately, and she immediately offered convenient communication methods—email, in...
Jennifer Wentworth
January 10, 2026
Carys was outstanding from start to finish. We were buying our first property in Dubai and had a million questions — she handled everything with so much patience and clarity. She really listened to what we wanted and didn’t waste our time with unsuitable options. The process felt smoo...
Lucy Byrne
January 10, 2026
Carys was a pleasure to connect with, she was very professional and fun to work with. She valued, hosted a photoshoot, marketed and rented my apartments all within 2 weeks.
Highly recommended to all my family and friends.
Paul Stephenson
January 9, 2026
Cary’s Naylor offers outstanding service and is my go to person for investment and property advice. A legue above !
Cornell Campbell
January 8, 2026
A breath of fresh air, making our ambitions possible. Working with Carys Naylor. Personable, emphatic and professional to a tee. I’d highly recommend working with Cary’s and being in capable hands you can trust her to expose you to the right options with a well considered solution. Th...
UPSIDE
New Launch in Business Bay by SRG Holding Explore premium Apartments starting from 1, Studios bedrooms Positioned in the vibrant Business Bay area, where the launch price averages 1m
This project offers a perfect balance of luxury and value
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We’ve sent you a confirmation email and will be in touch soon.
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Presentation
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All features, floor plans, renders, and specifications — in one complete brochure
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