Taraf is set to launch the Middle East’s first KARL LAGERFELD-branded development

Taraf, the real estate branch of Yas Holding, and the world-famous fashion brand, KARL LAGERFELD, have signed an agreement to collaborate on a collection of elite branded villas in Dubai. Planned to be released within the next few months, the project will be the first in the Middle East and the third in the world by KARL LAGERFELD. In addition to the upcoming development in Dubai, the fashion house launched high-end residences in Spain and hotel apartments in Malaysia.

Karl Lagerfeld is a legendary figure in the fashion world, as he was the creative force behind Chanel and Fendi, in addition to the eponymous KARL LAGERFELD. The villas will embrace the iconic vision of the artist and modern creativity.

According to Low Ping, Group CEO, Yas Holding, the partnership will elevate the position of Taraf in the UAE residential property sector. The signature design of KARL LAGERFELD will illustrate exclusivity and elegance through aesthetically pleasing lines throughout the villas.

As stated by Pier Paolo Righi, CEO of KARL LAGERFELD, the fashion brand, together with Taraf, will bring Karl Lagerfeld’s unique vision of unrivaled living to the emirate. By combining the artistry of design with the art of real estate, the development will offer a one-of-its-kind experiment.

Branded properties are on the rise in Dubai, appealing to both local and international buyers. This type of real estate is associated with a high resale value, credibility and long-term viability in connection with the brand endorsement. In October 2023, according to DXBInteract, a few of the top-selling luxury branded properties in Dubai included Atlantis The Royal Dubai, One Za’abeel, Six Senses Residences The Palm, and W Residences Dubai — The Palm.