Branded real estate attracts HNWIs

Dubai has witnessed a major influx of millionaires and billionaires over the past 2 years, with nearly 10,000 high net worth individuals choosing to relocate to the emirate. The wealthy elite are particularly interested in the luxury property segment, and more specifically, in branded residences that offer unique amenities and experiences. Developers have taken notice of these preferences and are placing emphasis on what they can offer their clients that will set them apart from the rest and elevate their standard of living to even greater heights.

With luxury properties now fetching unprecedented amounts – penthouses selling for AED 50 million and villas for AED 150 million or more – there is nothing holding back the development companies in terms of what they are willing and able to provide for these discerning individuals.

Dubai’s stable economy, well-developed infrastructure, improved tax regulations and high-class services and amenities make the emirate a billionaire’s dream city. The wealthy are opting for branded residences that provide even more unique living experiences and services and make a statement in terms of luxury living status. Therefore, the trajectory for branded residences in the emirate is expected to double in the next 5-10 years.

Thanks to Dubai’s sustainability, technological and innovative initiatives that are currently being implemented, housing prices are set to stabilise over the coming years even though demand is surging, especially in the luxury property segment. Additionally, branded residences will continue to shape the evolution of the real estate industry, opening limitless potential. Investors would be remiss to not capitalise on these elite branded properties as their future unfolds before us.