MAG is the real estate arm of Dubai-based MAG Group, with its property business established in 2003. Its portfolio ranges from affordable communities such as MAG 5 Boulevard in Dubai South to the ultra-luxury, wellness-focused Keturah developments, including the Ritz-Carlton Residences.
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Area Overview
Description
Dubai South is a 145 sq. km. district in south-west Dubai centred around Al Maktoum International Airport. Originally launched as Dubai World Central (DWC), it has grown beyond its aviation roots into a mixed-use area with homes, businesses, logistics facilities and commercial space.
Residential development is still underway across much of the district. Completed communities such as The Pulse sit alongside expanding neighbourhoods including Emaar South, South Bay and Azizi Venice. Dubai South also borders Expo City Dubai, one of the emirate’s leading business and exhibition destinations.
• 2006 Launched as Dubai World Central The Government of Dubai unveiled Dubai World Central as a large-scale development centred around Al Maktoum International Airport.
• 2015 Rebranded as Dubai South Dubai World Central was renamed Dubai South, reflecting its expansion into a mixed-use district with residential, commercial and logistics zones.
• 2020 First residential communities completed The Pulse became one of the first neighbourhoods to welcome residents, marking the beginning of large-scale residential development.
• 2021 World Expo 2020 Dubai opens The neighbouring Expo site welcomed millions of visitors, accelerating development and investment across the surrounding area.
• 2022 Expo City Dubai established Following the Expo, the site was transformed into a permanent business, exhibition and innovation district.
• 2024 Airport expansion approved Dubai approved the AED 128 billion expansion of Al Maktoum International Airport, one of the emirate’s largest infrastructure projects.
Price Analysis
Growth in Dubai South is closely linked to the AED 128 billion expansion of Al Maktoum International Airport and ongoing residential development across the district. New communities, retail centres and commercial projects continue to be delivered, with further expansion planned over the coming years.
Resale activity has also increased as more homes have been completed across the district.
Infrastructure
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Dubai South is located in south-west Dubai, with direct access to Emirates Road (E611) , Sheikh Mohammed Bin Zayed Road (E311) and Expo Road (E77).
The nearest metro station is Expo 2020 on the Red Line, with bus services connecting it to Dubai South.
The RTA plans to extend the metro to Al Maktoum International Airport, while a separate rail link between Dubai’s two international airports is also planned.
Until then, most residents rely on cars for daily travel. -
The area’s retail and education offering continues to grow as new communities are completed.
Several shopping centres and schools are planned, but residents already have access to nearby destinations such as Ibn Battuta Mall, The Outlet Village and schools in Dubai Investments Park. -
The Pulse offers supermarkets, parks, sports courts, a mosque and The Pulse Boulevard retail centre.
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Emaar South is home to an 18-hole championship golf course, cafés, restaurants and everyday services, while South Bay features a 3 km crystal lagoon with private beaches and waterfront leisure facilities.
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FAQ
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Where is Dubai South located?
Dubai South is located in the south-west of Dubai, built around Al Maktoum International Airport along Emirates Road (E611), close to Sheikh Mohammed Bin Zayed Road (E311).
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What types of properties are available in Dubai South?
Dubai South offers apartments, townhouses and villas. Apartments are mainly available in The Pulse, Emaar South and Azizi Venice, while larger homes are concentrated in communities such as Emaar South and South Bay.
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What are the starting property prices in Dubai South?
Prices vary by property type across the district: Studios - from around AED 500,000; Apartments - from around AED 900,000; Townhouses - from around AED 2.3 million; Villas - from around AED 3 million, with waterfront and premium clusters starting significantly higher.
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Is Dubai South a freehold area?
Yes. Most residential communities in Dubai South are freehold, allowing buyers of any nationality to purchase property. Some commercial and logistics areas remain leasehold.
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What are the main residential communities in Dubai South?
Dubai South includes several residential communities, each offering different property options and amenities. The Pulse is one of the earliest completed neighbourhoods, while Emaar South, South Bay and Azizi Venice are newer communities continuing to expand with apartments, townhouses and villas.
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Is Dubai South connected to the Dubai Metro?
Not currently. The nearest metro station is Expo 2020 on the Red Line, with future plans to extend the metro network towards Al Maktoum International Airport.
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Does Dubai South have schools and nurseries?
Several nurseries operate within Dubai South, while additional schools are planned as new communities are completed. Many residents currently use schools in nearby Dubai Investments Park, which is around 15-20 minutes away.
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