Deyaar is a publicly listed Dubai developer, majority-owned by Dubai Islamic Bank and traded on the Dubai Financial Market. Operating since the early 2000s, it is known for projects such as Midtown in Dubai Production City, Regalia in Business Bay and Mar Casa in Dubai Maritime City.
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Area Overview
Description
Dubai Production City (DPC), formerly the International Media Production Zone (IMPZ), is a robust mixed-use free zone and freehold community developed by the TECOM Group. Launched in 2003 and spanning a massive 43 million sq ft along Sheikh Mohammed Bin Zayed Road (E311), it was specifically engineered to serve the global media, printing, and publishing sectors. Today, it boasts a highly active residential component, offering deeply affordable studios to three-bedroom units across a mix of low-, mid-, and high-rise towers. Anchored by the City Centre Me’aisem mall and bordering Dubai Sports City and JVT, it is a prime target for value-oriented investors.
Infrastructure
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IMPZ is bounded by Sheikh Mohammed Bin Zayed Road and Al Khail Road, offering excellent vehicular connectivity.
• Sheikh Mohammed Bin Zayed Road (E311) (2 min drive) — major highway bordering the district to the south
• Al Khail Road (E44) (3 min drive) — primary highway toward Business Bay and Downtown
• RTA Bus Route F29 (5 min walk) — feeder service to Mall of the Emirates Metro Station
• Burj Khalifa: 22 min
• Dubai International Airport (DXB): 28 min
• Al Maktoum International Airport (DWC): 25 min
• DIFC: 24 min
• Dubai Marina: 18 min
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Residents utilize premium British schools in neighboring JVT and Dubai Sports City.
• Sunmarke School (8 min drive) — British and IB dual pathway, KHDA 2023-24 Very Good rating
• Arcadia School (8 min drive) — British curriculum primary and secondary in JVT
• Victory Heights Primary School (10 min drive) — British curriculum, KHDA Outstanding rating
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Outpatient care is integrated into the local mall, with major hospitals located 15 minutes away.
• Mediclinic Me’aisem (3 min drive) — multi-specialty outpatient clinic inside City Centre Me’aisem
• Aster Clinic JVC (10 min drive) — nearby family medicine and pediatric center
• Mediclinic Parkview Hospital (15 min drive) — major tertiary hospital in Al Barsha South
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A central Friday prayer mosque serves the residential apartment towers and commercial zone.
• Production City Grand Mosque (2 min walk) — central Friday prayer venue inside the community
• Sports City Mosque (5 min drive) — nearby congregational prayer facility
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Anchored by City Centre Me’aisem, a Majid Al Futtaim regional mall with extensive retail options.
• City Centre Me’aisem (3 min drive) — regional shopping mall featuring Carrefour, H&M, and Centrepoint
• Danat Mall (4 min drive) — community retail strip with daily grocers
• Dubai Hills Mall (15 min drive) — super-regional mall with 600+ stores
• Burj Khalifa: 22 min
• Dubai International Airport (DXB): 28 min
• Al Maktoum International Airport (DWC): 25 min
• DIFC: 24 min
• Dubai Marina: 18 min
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Features a central lake promenade, jogging tracks, and proximity to championship golf courses.
• IMPZ Lake and Park (3 min drive) — community walking trails around a central water feature
• Sports City Athletic Grounds (5 min drive) — football pitches, cricket nets, and running tracks
• Jumeirah Golf Estates (12 min drive) — DP World Tour Championship golf venue
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Entertainment features multi-screen cinemas, family arcades, and sports bar lounges.
• VOX Cinemas City Centre Me’aisem (3 min drive) — multi-screen movie theater complex
• Magic Planet (3 min drive) — family indoor entertainment center inside the mall
• Kickers Sports Bar (5 min drive) — popular neighborhood sports lounge in Sports City
Developers in Dubai Production City (IMPZ)
Area agents
FAQ
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What was IMPZ renamed to?
The International Media Production Zone (IMPZ) was officially rebranded as Dubai Production City (DPC).
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Who developed it?
The TECOM Group master-developed and launched the zone in 2003.
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Is there a mall?
Yes, the popular City Centre Me'aisem operates directly within the community.
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