Branded residences in Dubai have smashed records, but who’s buying?
Branded residences have become one of the most talked-about sectors in Dubai real estate, with a report suggesting the emirate has the highest concentration of them across Europe and the Middle East, with some eye-watering prices cited for both ready and off-plan branded properties.
In May, luxury auto brand Bugatti revealed it was teaming up with UAE real-estate developer BinGhatti to create Sky Mansions, with a price tag of $204 million
This followed the sale of a Jumeirah Marsa Al Arab–branded apartment for $114 million just days earlier, which itself had broken the record for a ready apartment set by a Bulgari property on Jumeirah Bay Island for $33 million.
